"Aint Nothing Like the Real Thing" by Bruce WeberWith the start of men's fashion week last Thursday in Paris. Editors started to fill the front rows, models began strutting down the catwalks and bloggers took their positions behind their laptops.  

This season had designers, photographers and PR companies singing "Where dem bloggers at, where dem bloggers at... where they at, where they at, where they at?"

With the combination of Fashion and Web Technology everyone had the opportunity to sit front row via the internet.  From the Dior Homme show that was streamed live to artist David Shrigley's humorous short animated film for Pringle of Scotland.  Even V Man Magazine brought one of their upcoming photo shoots to life with a film that pushes menswear to the limits.

VMAN17 Preview: DEFENDER By Simon ProcterParis and Milan have always been known to be fashion forward, now raise the bar for future international fashion designers, filmmakers and other artists who want  to present their fashion to a global audience.

Stefano Pilati is always ahead of the curve and with his Men’s Fall 2010 show, Yves Saint Laurent’s genius creative director enlisted photographer Bruce Weber to create a short film. “Aint Nothing Like the Real Thing”  made its debut in Paris. For the past five seasons Pilati has created multidimensional presentations and this time Weber was given the creative freedom to explore the YSL men’s collection from his own point of view. Check out the film here: