Kellan Lutz underwear ad for Calvin KleinSome pretty exciting things happened in the fashion world today (yesterday if you are reading this east coast time). 

Friends of NeverWood High and celebrity trendsetters Mary-Kate and Ashley Olsen introduced their new Olsenboye collection on Good Morning America. The collection is available exclusively at JCPenney with price points ranging from $20 - $50.  These girls never cease to AMAZE me.  Truly the epitome of beauty, fashion and creative innovation.   For more information check out their site at www.olsenboye.com.  You won't want to miss the cool films created by Matt Creed.

Today was also the release of Kellan Lutz's Calvin Klein underwear ad.  Lutz, 24, is one of four men chosen to represent Calvin Klein X -- a new range of briefs that will be marketed globally in the same campaign, encouraging their customers to "mark your spot."  Startng Feb. 15, you'll also see the men in action with video and digital components on a microsite devoted entirely to the undies (check out XMarkYourSpot.com after Valentine's Day).

Watch out recession... looks like Calvin Klein and JCPenney's figured out ways to boost our economy!