'GOSSIP GIRL' SNEAK PEEK LEAVES YOU SAYING WTF

Leighton Meester & Blake Lively pose for Terry Richardson in Rolling Stone MagazineReady for some exclusive first-look footage from the third season of "Gossip Girl"?

Then skip right to the video.

For those those interested in the CW's latest marketing campaign, read on.

The network is diving into text-message lingo once again for its latest ads.  To promote the return of "Gossip Girl," the network is launching an on-air campaign Monday night to get its young viewers saying "WTF".

Unlike last year's eyebrow-raising "OMFG" campaign, there's a more pragmatic twist this time. During the on-air ads, "WTF" (a.k.a. "What The F--k"), is revealed by network to actually stand for ... "Watch This Fall."

"Gossip" branding efforts really hit their stride last year with the "OMG" ads, then had a critics quote ads that turned prudish slams of the show on their heels, followed by a Britney Spears meets Chuck Bass "Womanzier" campaign last winter.

The new "WTF" ads follow up an evocative print campaign for "Melrose Place" ("Menage a Tues") and a campaign for "Vampire Diaries" ("Love Sucks").

"Gossip" returns Sept. 14 in its new 9 p.m. time period. Here's the video, which includes the first-released footage of season three:

The CW's new campaign ads for Melrose Place

CHUCK BASS ISNT THE ONLY ONE IN K-SWISS

K-Swiss shoes piled up for guest as they left the Chateau Marmont, in West Hollywood, CAK-Swiss dinner invite

Last night, K-Swiss celebrated their launch of the Re-mastered Classic, originally introduced in 1966.

NeverWood High was honored to be recognized as a “New Classic,” K-Swiss chose us to be one of the hosts for their exclusive 6x66 Dinner.
The very chi-chi event took place at the legendary Hollywood haunt, the Chateau Marmont.
All the beautiful party guest who were in attendance received the new K-Swiss Re-mastered Classic.

Under the arches of the Chateau a long dinner table was sprawled out and drowned with candles and white flowers. The champagne was flowing and the seats were filled by the following:

Alison Brie, Alexis Walsh (EFG), Alixandra Berg, Anne Riley-Katz (WWD), Corey Saunders, Jessica Stroup, Johnny Wujek (stylist), Katie Cassidy, Jennifer MacFarland (K-Swiss), Rembrandt Flores (EFG), Shaun Sipos, Patrick Flueger, Shiloh Fernandez, Shoshana Bush, Tyler Shields (photographer), Lo Bosworth, Rob Mays, Jen Atkin (hair stylist), Elena Satine, Topher Grace, Joyce Sevilla (EFG)

Thank you to K-Swiss and Rembrant Flores and his amazing team over at EFG PR for such a spectacular evening.

90210's Jessica Stroup & Hairstylist Jennifer Atkin

Melrose Place - Shaun Sipos, EFG PR's - Rembrandt Flores & Brothers - Patrick Flueger Dance Flick's - Shoshana Bush, Alexandra Berg, Corey Saunders & Stylist Johnny Wujek

Shiloh Fernandez & EFG PR's Alexis Walsh

Ed Westwick in his ad campaign for K-Swiss

FREE FOR ALL FRIDAYS

It's Friday and time to gear up for the weekend.  Summer starts this sunday and NeverWood High is ready to celebrate and soak up some sun.  Time to bust out those Ray Bans and pull out your favorite Alex Wang tank top, because NeverWood High has a fun summer planned for you!

We are starting production on photo shoots and video shoots in the next two weeks.  Check out these videos below for some inspiration on what might go on when the doors open at NeverWood High.

 NeverWood High Choir 

NeverWood High baseball team

NeverWood High dance recital

Who do you guys want to see in NeverWood High's first ever photo shoot...

Have a FANTASTIC weekend!!!

YOUNG HOLLYWOOD AWARDS

Hollywood Life celebrated their 11th Annual Young Hollywood Awards this past weekend on a beautiful sunday afternoon. The Awards took place at the Eli and Edythe Broad Stage in Santa Monica, CA.  

I made a sneak peek of what went on at the awards in the video above.  For full coverage on who attended, who wore what and who went to the afterparty, click on the links.