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Entries in JCPenney (4)

Tuesday
May112010

BAND CLASS 101: FOREIGNER - THE O.G. "JUKEBOX HERO"

Charlotte Ronson front row while her Dad Mick Jones performs at her partySamantha Ronson singing at her sister Charlotte Ronsons party

Foreigner is universally hailed as one of the most popular rock acts in the world, racking up scores of smash hits, multi-platinum albums, and sold out concert tours.

The bands website describes them as a thrilling mix of blustery blues and impeccably crafted pop that continues to captivate generation after generation of music fans.

Over 70 million albums later, Foreigner kept it in the family by performing at the JCPenneys and I ♡ RONSON event last week.  

Singing hits from “Cold As Ice” to “Hot Blooded,” “Urgent” to “Jukebox Hero,” “Waiting For A Girl Like You” to the chart topper “I Want To Know What Love is."

Designer Charlotte Ronson was front row and center cheering on twin sister Samantha Ronson as she joined in with the legendary band Foreigner.

The crowd immediately reached for their iphones setting them to the lighter app and started to raise their hands in the air, while singing along.  

Party goers ♡'s were filled from some good 'ol rock-n-roll and stuffed from the In-N-Out truck that was right outside the party.

Over all it was a magical night, we were in, we were out, we were Foreign to some classic tunes, partied on JCPenneys dime and all left saying...

I ♡ RONSON!

Foreigner performing inside Milk Studios LAMick Jones & Kelly Hansen from Foreigner at Milk Studios LA for JCPenneys I ♡ RONSON event

Kelly Hansen from Foreigner

Ryan Rottman gives peace a chance while jamming out to ForeignerBrothers David Roberts and Danny Roberts (check out Danny's blog at http://igorandandre.blogspot.com/)

Wednesday
Feb032010

KELLAN LUTZ, MARY-KATE & ASHLEY OLSEN...OH MY!!!

Kellan Lutz underwear ad for Calvin KleinSome pretty exciting things happened in the fashion world today (yesterday if you are reading this east coast time). 

Friends of NeverWood High and celebrity trendsetters Mary-Kate and Ashley Olsen introduced their new Olsenboye collection on Good Morning America. The collection is available exclusively at JCPenney with price points ranging from $20 - $50.  These girls never cease to AMAZE me.  Truly the epitome of beauty, fashion and creative innovation.   For more information check out their site at www.olsenboye.com.  You won't want to miss the cool films created by Matt Creed.

Today was also the release of Kellan Lutz's Calvin Klein underwear ad.  Lutz, 24, is one of four men chosen to represent Calvin Klein X -- a new range of briefs that will be marketed globally in the same campaign, encouraging their customers to "mark your spot."  Startng Feb. 15, you'll also see the men in action with video and digital components on a microsite devoted entirely to the undies (check out XMarkYourSpot.com after Valentine's Day).

Watch out recession... looks like Calvin Klein and JCPenney's figured out ways to boost our economy!

Monday
Oct262009

ITS A BIRD...ITS A PLANE...ITS OLSENBOYE!!!

Ashley Olsen & Mary-Kate Olsen at a welcome home party thrown by friends in Los Agneles, CA 2007Attention New York City!

Keep your eyes peeled for an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins. 

What is Olsenboye you ask?  Great question.

Olsenboye is Mary-Kate and Ashley Olsen's new junior brand that will be exclusive to J.C.Penney Co.  For the last several seasons, Penney’s has been unleashing new labels and designer exclusives while singling out brands that have lost relevance, striving to modernize its image, catering to more of a teen and contemporary crowd and offering something different.

If you remember awhile back we went to the IRonson event in NY in support of designer Charlotte Ronson for her collaboration with the Penney's chain.

Olsenboye, which is the Olsens’ ancestral name, will fall into Penney’s good and better price tiers. Olsenboye is a casual sportswear and accessories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The brand also will periodically flow in travel-inspired mini collections, each reflecting the looks and trends of different cities. 

“It’s very fun, fashion driven, trendy and wholesome at the same time,” said Liz Sweney, Penney’s executive vice president and general merchandise manager of women’s. 

While it’s got the Olsens’ spirit, it’s not limited to their size, ranging from sizes 0 to 15. “It’s really important that Olsenboye serves lots of girls,” Sweney said. “It’s not just about girls size zero or one.”

Let's hear it for the boy...Olsenboye that is!  Congrats girls, you never cease to amaze us over at NeverWood High.

 

Sunday
Aug232009

JCPENNEY'S GOT A HE♥RT ON FOR THE RONSONS

Charlotte, Samantha, Mark & Ann Jones get fried at JCPenny's I ♥ Ronson eventParty invite

An apple a day may keep the doctor away...

BUT, being in the Big Apple everyday is a daily dose that I would prescribe to everyone. Last Thursday in New York City, Charlotte Ronson and JCPenney's hosted an event at the Chelsea Piers in celebration of their collaboration. It was the perfect Summer Barbecue theme'd party. Upon arrival guest were handed cotton candy, a ticket to shop in Charlotte's closet and Neon Pink Sunglasses, which definitely came in handy to shield ones eyes from all of the beautiful people.

If you didn't want to grip your hand around the delicious cupcakes that were served, you could have head over to all the balls flying in the air with the built in beach volleyball setup, sand and all. Everything had that perfect summer sizzle, especially the barbecue grill were guest could make their own hamburgers and hot dogs.

This magical night was full of stars in the sky and on the red carpet, twinkling city lights reflecting off of the Hudson River and sounds from Mark and Samantha Ronson. During the two DJ sets The Rumble Strips performed, you may recognize the lead singer Charlie Waller who also sang lead vocals on "Back to Black" that Mark produced.

The party literally looked like it would have been a set on a CW show, with loads of gossip and tons of girls.

Some of the attendees that were ing on Ronson that night included:

Alexa Chung, Ali Wise, Ashley Madekwe, Byrdie Bell, Chris Benz, Cisco Adler, Cole Mohr, Crystal Renn, Erin Lucas, Eva Amurri, Fabiola Beracasa, Genevieve Jones, Hilary Duff, Jennifer Creel, Kemp Muhl, Michael "Mr Mickey" Boardman, Mick Rock, Mischa Barton, Natalle Albino, Nicole Albino, Nina Sky, Olivia Thirlby, Peter Davis,  Sarah Howard, Sean Lennon, Shwazye, Sky Nellor, Sophia Bush & Zoe Kravitz.


Charlotte Ronson & Ali Wise strike a pose

Paper Magazines Michael "Mr. Mickey" Boardman & Peter Davis hang with Charlotte RonsonAlex Kaluzhsky get taken not on the Pelham but by I ♥ Ronson

Cisco Adler & Shwayze live the rock life in Manhattan

Sarah Howard & Peter Davis banter about beautyAshley Madekwe lives The Beautiful Life with her boyfriend

Mischa Barton has a six sense on great parties and sees well dressed people with friend Katya Staretski Sophia Bush, Hilary Duff, Olivia Thilrby & Zoe Kravitz all ♥ Ronson

I ♥ Ronson party atmosphere Mischa Barton & Katya Staretski cruise out and away from the paparazzi

After the party there was the after party at Avenue Lounge.  

Annabelle Dexter-Jones catches sister Samantha Ronson off guard with her HAIRodynamicsnobody puts Annabelle Dexter-Jones in the corner

Model Cole Mohr spazzes out in front of the cameraJust Jared Eng, Carlos E. Lopez & 7th House PR's Matt Kays get tied upAnnabelle Dexter-Jones