Kellan Lutz underwear ad for Calvin KleinSome pretty exciting things happened in the fashion world today (yesterday if you are reading this east coast time). 

Friends of NeverWood High and celebrity trendsetters Mary-Kate and Ashley Olsen introduced their new Olsenboye collection on Good Morning America. The collection is available exclusively at JCPenney with price points ranging from $20 - $50.  These girls never cease to AMAZE me.  Truly the epitome of beauty, fashion and creative innovation.   For more information check out their site at www.olsenboye.com.  You won't want to miss the cool films created by Matt Creed.

Today was also the release of Kellan Lutz's Calvin Klein underwear ad.  Lutz, 24, is one of four men chosen to represent Calvin Klein X -- a new range of briefs that will be marketed globally in the same campaign, encouraging their customers to "mark your spot."  Startng Feb. 15, you'll also see the men in action with video and digital components on a microsite devoted entirely to the undies (check out XMarkYourSpot.com after Valentine's Day).

Watch out recession... looks like Calvin Klein and JCPenney's figured out ways to boost our economy!

Ashley Olsen & Mary-Kate Olsen at a welcome home party thrown by friends in Los Agneles, CA 2007Attention New York City!

Keep your eyes peeled for an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins. 

What is Olsenboye you ask?  Great question.

Olsenboye is Mary-Kate and Ashley Olsen's new junior brand that will be exclusive to J.C.Penney Co.  For the last several seasons, Penney’s has been unleashing new labels and designer exclusives while singling out brands that have lost relevance, striving to modernize its image, catering to more of a teen and contemporary crowd and offering something different.

If you remember awhile back we went to the I ♥ Ronson event in NY in support of designer Charlotte Ronson for her collaboration with the Penney's chain.

Olsenboye, which is the Olsens’ ancestral name, will fall into Penney’s good and better price tiers. Olsenboye is a casual sportswear and accessories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The brand also will periodically flow in travel-inspired mini collections, each reflecting the looks and trends of different cities. 

“It’s very fun, fashion driven, trendy and wholesome at the same time,” said Liz Sweney, Penney’s executive vice president and general merchandise manager of women’s. 

While it’s got the Olsens’ spirit, it’s not limited to their size, ranging from sizes 0 to 15. “It’s really important that Olsenboye serves lots of girls,” Sweney said. “It’s not just about girls size zero or one.”

Let's hear it for the boy...Olsenboye that is!  Congrats girls, you never cease to amaze us over at NeverWood High.